Wellness Wayfinder is a nurse led support service providing guidance for people living with cancer and chronic illness. The business operates in a space that is not widely understood, so the website needed to focus on education, clarity and trust, while clearly differentiating the service from traditional medical clinics. The goal was to create a calm, reassuring online presence that explains what Wellness Wayfinder offers, how it supports clients and makes it easy to book appointments. What We Did We designed and built a custom website tailored to the unique nature of the service. The scope included: Website design and development with a distinctive dark theme to set the brand apart from standard medical websites Clear, educational content explaining the role of nurse led health navigation and support Structured pages outlining services and how clients are supported through complex health journeys Integration with an external booking system to streamline enquiries and appointments Medical compliant content written to inform and educate rather than diagnose or promise outcomes Design Direction Rather than following the typical light, clinical aesthetic common in healthcare, the website uses a darker, more grounded visual style. This approach helps Wellness Wayfinder feel calm, considered and emotionally supportive, aligning with the values of compassion, clarity and care that sit at the heart of the service. Education First Content A key focus of the project was education. Because this type of support is less well known, the content was carefully structured to explain what Wellness Wayfinder does, who the service is for and how it complements existing medical care. The language is clear, respectful and accessible, helping visitors quickly understand the value of the service without feeling overwhelmed. Booking & User Experience The website integrates seamlessly with an external booking system, allowing clients to move easily from learning about the service to scheduling support. This reduces friction while keeping administrative systems simple and reliable behind the scenes. The Outcome Wellness Wayfinder launched with a distinctive, compassionate website that clearly communicates its purpose and services. The site supports trust, understanding and ease of access, providing a strong foundation for ongoing growth and client engagement. Services Provided Website design and development Medical compliant content writing Educational service content External booking system integration User experience and accessibility considerations