Project Overview North Coast Head Neck and Jaw Centre is a Ballina based osteopathic clinic focused on the assessment and management of head, neck and jaw related conditions. The brief was to create a clear, professional website that reflects the clinic’s clinical focus, supports patient education and improves visibility in local search results. What We Did We designed and built a custom medical website with a strong emphasis on clarity, trust and usability. The project included: Ballina web design and development for a specialist style medical clinic Clean, minimalist visual design suited to a healthcare environment Clear explanation of services and areas of treatment SEO focused content structure to support local and condition based searches Custom photography and video to present the clinic authentically A dedicated blog and resources section for patient education The site was structured to support both new patients seeking answers and existing patients looking for reliable information. Design Direction The visual approach was intentionally calm and uncluttered. Layout, spacing and typography were carefully considered to create a professional, reassuring experience without feeling clinical or cold. Custom photography and video were used to avoid generic stock imagery and help build trust with prospective patients. Educational Content and Resources A key part of the project was the development of educational content. The website includes a blog and resources section designed to explain conditions, treatment approaches and commonly asked questions in a clear, compliant way. This supports patient understanding while also strengthening search performance over time. SEO and Local Visibility Search engine optimisation was built into the site from the outset. Page structure, headings and content were written to support searches related to head, neck and jaw conditions in Ballina and the wider Northern Rivers, providing a strong foundation for ongoing organic growth. The Outcome North Coast Head Neck and Jaw Centre now has a professional, informative website that reflects the clinic’s focus and expertise. The site supports patient education, improves discoverability and provides a scalable platform for future content and growth. Services Provided Ballina web design and development Healthcare compliant content structure Blog and educational resources SEO setup and optimisation Custom photography and video production