We worked with Coast Financial Planning, a family-owned firm with offices in Ballina and Burleigh, to strengthen their online presence and attract new clients through targeted SEO. Our focus was on improving Google rankings for key local search terms across the Southern Gold Coast and Northern Rivers, including locations like Burleigh Heads, Robina, Ballina, Byron Bay, and Lennox Head. We implemented a tailored SEO strategy that included location-based landing pages, keyword optimisation, metadata improvements, and performance enhancements to help drive traffic and boost inquiries. By aligning content with what potential clients are searching for—such as superannuation advice, personal insurance, and retirement planning—we’ve helped Coast Financial Planning become more visible in local search results and generate higher-quality leads. This project is a strong example of how local SEO can support professional service firms in reaching the right audience, in the right locations.