Search engine optimisation

SEO for Northern Rivers Businesses

Most of your customers search before they call. SEO is the work that puts your business in front of them: pages Google understands, content that answers real questions, and a site that’s quick and easy to use on a phone.

We’ve been building websites with SEO in mind for more than a decade. Over 30 of the projects in our portfolio include SEO work, from page titles and service pages written around local searches to ongoing campaigns aimed at specific Google rankings.

01.

On-Page SEO

Titles, descriptions, headings and content written around the words your customers actually type. For Bauer Cranes we optimised pages for searches like “Ballina crane hire”, and for iFlow Plumbing for “plumbing company Ballina”.

02.

Service and Location Pages

One page per service and per area you want to win. GJ Conveyancing has pages built around “Byron Bay conveyancer”, and Ultimate Building & Pest targets towns from Tweed Heads to Lismore.

03.

Technical SEO

Fast pages, clean structure, mobile layouts, structured data and correct indexing. These are the foundations Google needs before content can rank, and we set them up on every site we build.

04.

Content That Ranks

Articles and guides answer the questions people search for. Markham-Lee Architecture‘s Journal supports a long-term SEO strategy, and EH Accountants publishes its own updates on tax and business news.

05.

Ongoing Campaigns

For Coast Financial Planning, with offices in Ballina and Burleigh, we ran targeted SEO to improve Google rankings for key local terms across the Northern Rivers and southern Gold Coast.

06.

Pricing

Ongoing SEO starts from $750 a month + GST. A new website with SEO foundations built in starts from $3,000 + GST, and one-off SEO fixes are quoted on the work needed.

Areas we cover

We work with businesses across the Northern Rivers and around Australia. See our SEO work in Alstonville, Ballina, Bangalow, Byron Bay, Casino, Evans Head, Grafton, Kyogle, Lennox Head, Lismore, Mullumbimby, Murwillumbah, Tweed Coast, Wollongbar and Yamba, or browse every area we cover.

Websites built for search

March 2025

Coast Financial Planning

Ballina SEO

June 2025

Bauer Cranes

Ballina Web Design

Nov 2024

GJ Conveyancing

Byron Bay Web Design

Feb 2025

Cochrane Brothers

Grafton Web Design

Feb 2025

Ultimate Building & Pest

Tweed Coast Web Design

May 2025

Therapools & Spas

Lismore Web Design

2025

Grind & Seal Concrete

Lennox Head Web Design

2019

Ballina Lifestyle Osteopathy

Website

Jan 2025

ACR Mowers

Tweed Coast Web Design

How our SEO works

  1. Audit. We check how your site is built, what it ranks for now and what your competitors rank for.
  2. Plan. We agree the searches worth winning, by service and by town.
  3. Fix and build. Technical fixes first, then page improvements and new service or location pages.
  4. Content. Regular articles that answer customer questions and build authority.
  5. Report. Monthly reporting from Google Search Console and Analytics, in plain English.

SEO questions

Ongoing SEO starts from $750 a month + GST. What you need depends on how competitive your searches are: a trade in one town needs far less than a business competing across the region.

Technical fixes and better page titles can help within weeks, but most businesses see steady results after three to six months of consistent work. Competitive searches take longer.

No, and nobody honest can. Google decides rankings. What we can do is fix what holds your site back, build the pages and content that deserve to rank, and show you the results each month.

Yes. We start with an audit of your current site. If it has problems that limit SEO, we tell you whether fixing them or rebuilding makes more sense.

Start where you can win. A trade working Ballina, Lennox Head and Alstonville should own those town searches before chasing a broad regional term that is harder to rank for and less specific. We plan searches by service and by town, then build a page for each, as we did for Ultimate Building & Pest from Tweed Heads to Lismore.

Plain-English reporting from Google Search Console and Analytics: which searches you appear for, what changed and what we are working on next. The work itself mixes technical fixes, page improvements, new service or location pages and articles, weighted towards whatever is holding you back most.

Mostly, yes. AI tools draw on the same foundations as search engines: clear pages, accurate facts and a site that is easy to crawl. If you want to see exactly what they say about your business, our AI search audit puts your customers’ questions to them and shows you the answers.

We are based in Ballina and do SEO for businesses across the Northern Rivers, including Byron Bay, Lennox Head and Lismore, as well as the Gold Coast and further afield.

Get in touch

Want more customers finding you on Google?

Tell us what you do, where you work and which searches matter to you. We’ll look at where you stand now and come back with a plan and a price.