AI Search Optimisation

Not replacing it, but changing what people see first. Google now puts an AI Overview above many results, and plenty of people ask ChatGPT for a recommendation before they ever search. The same foundations serve both: a fast, clear website full of accurate, specific information about what you do and where.

They draw on what they can find and cross-check: your website, your Google Business Profile, directories, reviews and anything else written about you. A business with clear, consistent facts in all those places is far easier to recommend than one with a vague homepage and an old number on a directory. Finding those gaps is the heart of our audit.

No, and be wary of anyone who says they can. These tools decide what to show and their answers change from week to week. What we can do is remove the reasons they skip you, make your business the easiest one to verify, and re-test so you can see the difference.

An audit with fixes starts from $750 + GST. We put your customers’ questions to ChatGPT, Google AI Overviews and Perplexity, check your site, schema, profiles and listings, make the fixes, then run the same questions again so you can compare before and after.

It overlaps heavily. AI tools lean on many of the signals search engines use, then add a preference for direct answers and facts that agree across the web. If your SEO foundations are weak, they are usually the first thing to fix, which is why we treat AI search as an extension of good SEO rather than a separate trick.

Yes, especially if customers ask for recommendations, like “best physio in Ballina” or “who builds pools near Lismore”. Those questions are now often answered by an AI summary before anyone sees a list of websites. Because it is still new, a modest amount of work now can put you ahead of local competitors who haven’t looked at it.

For most businesses, no. If AI tools can’t read your site, they will describe you using whatever else they find, which is often out of date. We check that the crawlers you want can get in and set up the files and settings that help, without blocking the search engines you rely on.

Your website address, your business name as customers know it, and the questions people ask before choosing you, such as price, location or specialty. Our team of five is based in Ballina and works with businesses right across the Northern Rivers, so we can talk it through by phone or video, or meet in person.