Resources Guides
AI Search Guides
How ChatGPT, Gemini and Google AI Overviews find and recommend businesses, and what you can do on your website to be the answer.
How ChatGPT, Gemini and Google AI Overviews find and recommend businesses, and what you can do on your website to be the answer.
Forty-odd checks across your website, Google profile, reviews, directories and content, ordered so the quick fixes come first.
Read the guide 5 min readAI SearchAI tools are already describing your practice to prospective patients, sometimes wrongly. You can check what they say and fix the sources without stepping outside AHPRA's advertising rules.
Read the guide 6 min readAI SearchGA4 now has an AI Assistant channel, but it doesn't catch everything. Many AI visits still land in Referral, Direct or Unassigned, and a custom channel group counts them properly.
Read the guide 6 min readAI SearchCustomers are asking AI tools to pick a tradie for them. Before an AI will name you, it needs consistent evidence that you do the job in the customer's area.
Read the guide 6 min readAI SearchChatGPT writes like a robot when you give it nothing to work with. A saved business brief, a specific request and a proper editing pass fix most of that.
Read the guide 6 min readAI SearchAI images are cheap and instant, but ownership is murky, misleading images are a real legal risk, and customers can usually tell. They work where they're clearly illustrative, and anything that could pass as real should be a real photo.
Read the guide 6 min readAI SearchAI tools recommend the businesses they've seen named again and again. A local business gets known by name through consistent listings, reviews and mentions, and free brand search data shows whether it's working.
Read the guide 5 min readAI SearchAI can get a website's words from blank page to decent draft in an afternoon. It can also invent your licence number, so using it safely starts with a fact sheet and ends with a careful edit.
Read the guide 6 min readAI SearchHardly anyone in Australia searches on Bing, so why do we set up Bing Webmaster Tools on every site? Because AI tools do.
Read the guide 5 min readAI SearchFAQ rich results are gone from Google, but well-written answers are exactly what AI tools quote. The FAQs that earn their place answer questions customers really ask, plainly, on the pages they relate to.
Read the guide 5 min readAI SearchBlocking AI crawlers sounds protective, but block the wrong one and you vanish from the answers your customers are reading. Training crawlers and search crawlers aren't the same, so you can usually block one and keep the other.
Read the guide 6 min readAI SearchSomeone has probably told you your site needs an llms.txt file. It sits near the bottom of our list, and we explain what it is, who reads it and why.
Read the guide 5 min readGet in touch
Our team in Ballina builds websites, runs SEO and social media, and handles branding and photography for businesses across the Northern Rivers and Australia.