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Tradies Guides
Websites and marketing for tradies: what customers look for, licence numbers, reviews, quote forms and covering several towns.
Websites and marketing for tradies: what customers look for, licence numbers, reviews, quote forms and covering several towns.
For some tradies a single page is all they'll ever need. For others it's a ceiling. Work out which before you spend the money.
Read the guide 6 min readTradiesSwapping the town name on a template page doesn't work anymore, if it ever did. A town page has to be worth reading to a local.
Read the guide 6 min readTradiesWe look at a lot of tradie websites. The same problems turn up again and again, and most of them cost real jobs. Ten of them, each with a quick test you can do yourself.
Read the guide 6 min readTradiesA good quote form gets you the suburb, the job type and a photo before you pick up the phone. Eleven fields, a few filtering lines and a useful auto-reply do most of the work.
Read the guide 5 min readTradiesA before-and-after pair only works if the two photos match. Shooting them on a phone so the only difference is the work comes down to a few habits.
Read the guide 6 min readTradiesMost happy customers will leave a review if you make it easy and ask at the right moment. Timing, a text you can copy, QR codes and how to reply.
Read the guide 5 min readTradiesYou work from home or a yard, you go to the customer, and you don't want your address on Google Maps. This is the setup for tradies who go to the customer.
Read the guide 6 min readTradiesIf you advertise building or specialist trade work in NSW, your name and licence number need to be in the ad. Your website counts, and the footer, contact page and quote page are where it belongs.
Read the guide 6 min readTradiesA builder's website isn't there to get the phone ringing. It's there to get the right phone ringing. Project pages, a clear process and visible credentials do most of that sorting.
Read the guide 6 min readTradiesMost plumbing work starts with someone standing in water, scrolling with one hand. A plumbing site has to win that call in seconds.
Read the guide 7 min readTradiesAn electrician's site has to serve someone with no power at 9pm and someone weighing up a home battery. How to build pages for both.
Read the guide 6 min readTradiesA tradie website has one job: get the right customer to call you. The handful of things that make that happen, and the extras you can skip.
Read the guide 6 min readGet in touch
Our team in Ballina builds websites, runs SEO and social media, and handles branding and photography for businesses across the Northern Rivers and Australia.