Customers looking at an electrician’s website want different things depending on the job: a tap-to-call button and clear after-hours answer in an emergency, photos of neat finished work for a renovation, accreditation and plain rebate information for solar and batteries, and reliability and paperwork for commercial work. A good site has a page for each.
An electrician’s website gets visited by very different people. One has no power to half the house at 9pm and wants someone now. Another is planning a battery install and will read every page before choosing. A third is a property manager who needs smoke alarms and safety switches checked across twenty rentals.
Most electrician websites are built for none of them in particular. They have a homepage that says “all electrical work, big or small”, a services list and a phone number. That’s fine as a start, but it leaves the most profitable jobs on the table.
The general essentials (tap-to-call, service areas, reviews, real photos) are covered in what a tradie website needs. This article is about what’s specific to sparkies.
The four customers, and what each one wants
The emergency caller
They’ve lost power, a breaker keeps tripping, something smells like it’s burning, or a storm has brought a line down. They’re stressed and on their phone.
What they need from your site, in order:
- A tap-to-call button that’s impossible to miss
- A clear yes or no on whether you do after-hours work, and in which towns
- Basic safety guidance, which also shows you know what you’re doing
That safety guidance can be short and useful. For example: “If there’s a risk to life, call 000. If you smell burning or see sparks, turn off the main switch at the switchboard if it’s safe to do so. If your whole street is dark, check your network’s outage information first, as it may not be a fault at your place.”
A short page like this helps the customer, saves you pointless callouts, and gives Google a reason to show you for urgent searches. Keep it to things you’re comfortable advising, and keep it accurate.
Be clear about after-hours. If you don’t do 24/7 work, say what your hours are. A customer who rings at midnight and gets voicemail is unlikely to leave you a good review.
The renovator or new-build client
These are some of the best jobs: planned, well defined and often referred by builders. These customers aren’t in a hurry. They’re comparing electricians on trust and how easy you’ll be to work with.
What they look for:
- Photos of finished work in homes like theirs: lighting design, kitchens, outdoor areas, switchboards that look neat rather than a nest of wires
- Evidence you work well with builders, such as a list of builders you’ve worked with (with their permission) or a short note on how you coordinate
- What you can do in one go: lighting, power, data, TV, security, EV chargers, solar pre-wiring
- A clear path to book a site visit or quote
A projects page with short write-ups works well here. Three sentences per job is enough: suburb, what the client wanted, what you did. Write only what’s true, and get the homeowner’s permission before you show their home.
The solar and battery customer
This is where electricians’ websites most often fall short. Solar and battery customers do serious research, often over weeks, and they’re wary of high-pressure sales. A clear, straightforward page builds trust that a salesperson on the phone can’t.
What to include:
- Accreditation. Since 2024, installer and designer accreditation for small-scale solar has been run by Solar Accreditation Australia (SAA), which replaced the Clean Energy Council in that role. The Clean Energy Regulator’s announcement of the change explains that accreditation is tied to eligibility for small-scale technology certificates. If you’re accredited, say so, and say which endorsements you hold.
- Battery rebates, explained plainly. At the time of writing (late 2026), the federal Cheaper Home Batteries Program provides a discount through small-scale technology certificates. The Clean Energy Regulator’s batteries page says the battery must be installed by an SAA accredited installer with battery endorsement, and that the certificate factor steps down over time (it dropped from May 2026). Link to the official source rather than quoting a dollar figure that’ll be out of date by next quarter.
- What the process looks like. Assessment, design, quote, approvals, install, connection. Customers worry about what happens between “yes” and “it’s working”.
- Brands you install and why. Not a logo wall, but a sentence or two on what you recommend and when.
- Honest answers to common questions, such as whether a battery suits their usage, or what happens in a blackout. If you’d only say it after looking at their bills, say that.
Avoid promising specific savings or payback periods on the page. They depend on the household, tariffs and usage, and a number you can’t stand behind invites trouble.
The commercial or property manager client
Real estate agents, strata managers, schools, cafes and small commercial sites bring repeat work. They care about reliability, compliance and paperwork.
Give them their own page covering the services they buy (smoke alarms, safety switches, emergency and exit lighting, test and tag, maintenance contracts), how you handle access and tenants, how you report and invoice, and your insurance and licence details up front. A downloadable capability statement can be a nice touch for bigger clients.
Licence details: more than a footer line
In NSW, the NSW Government’s guidance on building trade advertisements says the licensee’s name or business name and the licence number must appear in all advertising, and electrical wiring is listed as specialist work requiring a licence to advertise. Put the number in the site footer, on your contact page and on your quote form.
If you work on both sides of the border (common for electricians from the Tweed and Northern Rivers), you’ll need the right Queensland licence for work there too, so show both if you hold both. Treat this as a general pointer rather than legal advice, and check with the regulator in each state if you’re unsure.
It’s also worth making accreditations easy to find, not just the licence: SAA accreditation, any manufacturer certifications and relevant industry memberships. Customers do look, and so do builders.
A page plan for an electrician
For a typical residential and light commercial electrician, a site that covers all four customer types might be:
- Home, with an emergency callout panel near the top and clear routes to each service
- Emergency and after-hours electrician
- Renovations and new builds
- Switchboard upgrades and safety switches
- Solar and batteries (one page each if you do a lot of this work)
- EV chargers
- Commercial and property maintenance
- Projects, with short write-ups and photos
- About, with licence, accreditations, insurance and team
- Contact, with a short quote form and photo upload
That’s around ten to twelve pages, each one targeting a type of job you want. You can see an example of an electrician’s site in our work for AC Electricool in Ballina.
If you’re wondering how a build like that runs from first meeting to launch, what happens in a website project, week by week covers it.
Getting found for the good jobs
A site with clear service pages is the foundation, but solar, battery and renovation customers often search well before they’re ready to buy. Some electricians we work with add Google Ads for high-value services or work on local SEO for their main towns. Our Google Ads and digital marketing team can help you decide whether either is worth the spend for your area.
Which job do you want more of?
Pick the one type of work you’d most like to grow next year. Look at the page on your site for it. If there isn’t one, or it’s a single line in a list, that’s your starting point.
That missing page is often where we begin when we build electrician sites through our websites for tradies service. For a known cost up front, tradie.agency has fixed-price packages.