Resources Guides
Web Design Guides
Planning, costing and building a small business website that brings in enquiries, from briefs and page counts to speed, photos and launch checklists.
Planning, costing and building a small business website that brings in enquiries, from briefs and page counts to speed, photos and launch checklists.
Free Elementor is more capable than people think, and the cheapest Pro plan is less capable than they assume. What each plan includes, the Essential plan trap, and who needs which.
Read the guide 6 min readWeb DesignWe build every WordPress site in Elementor. Why we chose it, the trade-offs that come with it, and what it means for you as a client.
Read the guide 5 min readWeb DesignRegional businesses win on local knowledge and reputation, then hide both behind a generic website. Naming your towns and showing local knowledge and projects puts both front and centre.
Read the guide 5 min readWeb Design"Contact us" asks the visitor to do the thinking, while a specific call to action says exactly what happens next. Before and after rewrites by page and business type.
Read the guide 5 min readWeb DesignNew visitors decide in seconds whether you're a real, reliable business. These are the things they check, in roughly the order they check them.
Read the guide 5 min readWeb DesignYou don't need to master GA4. In plain English: the four reports and two key events a small business needs, and what you can safely ignore.
Read the guide 8 min readWeb DesignA new website with new URLs can wipe out years of Google rankings overnight. Our five-step method for mapping, setting up and checking 301 redirects so that doesn't happen.
Read the guide 5 min readWeb DesignThe list we work through before, during and after every site goes live, including the boring checks that stop a new website quietly losing enquiries.
Read the guide 6 min readWeb DesignUpdates, backups, uptime checks and small fixes. What maintenance actually involves, what a neglected site looks like after two years, and how to decide if it's worth paying for.
Read the guide 6 min readWeb DesignMost website lockouts aren't hacks, just a former developer or staff member holding the keys. A simple ownership audit, a message to send your developer, and a checklist for when someone leaves.
Read the guide 6 min readWeb DesignA .com.au domain comes with rules most people never read. Who can hold one, who should be listed as the registrant, how renewals work, and how to spot the fake renewal invoices.
Read the guide 7 min readWeb DesignMost abandoned carts start on the product page. The nine things to put on yours, top to bottom in phone order, and the questions shoppers need answered before they'll buy.
Read the guide 6 min readGet in touch
Our team in Ballina builds websites, runs SEO and social media, and handles branding and photography for businesses across the Northern Rivers and Australia.