Resources Guides
Web Design Guides
Planning, costing and building a small business website that brings in enquiries, from briefs and page counts to speed, photos and launch checklists.
Planning, costing and building a small business website that brings in enquiries, from briefs and page counts to speed, photos and launch checklists.
We build on both, so we don't have a horse in this race. WooCommerce and Shopify compared on fees, ownership, ease of use, Australian payments and shipping, with a clear steer on which suits which shop.
Read the guide 7 min readWeb DesignIf your ads send people to your homepage, you're paying for clicks and then making people hunt. Message match explained with a worked example, plus how to tell when a landing page pays for itself.
Read the guide 5 min readWeb DesignYour menu is the one part of the site almost every visitor uses. Cut it to a handful of items, label them in your customers' words, and see the difference in real before and after examples.
Read the guide 5 min readWeb DesignNot every tired website needs replacing. This checklist sorts out the problems a refresh can fix from the ones that mean you're throwing good money after bad.
Read the guide 5 min readWeb DesignThe design is finished, the build is finished, and the About page still says Lorem ipsum. Five methods that actually get website words written, from a recorded interview to voice notes from the ute.
Read the guide 5 min readWeb DesignA typical small business site takes six to eight weeks, and most of that time depends on you. A week-by-week timeline of what happens, what we'll need from you, and the four things that cause most delays.
Read the guide 5 min readWeb DesignAccessibility isn't only for government sites. What Australian law expects, WCAG 2.2 AA in plain English, and a 30-minute test you can run on your own site this afternoon.
Read the guide 7 min readWeb DesignStock photos are the fastest way to make a local business look like every other one. A starter shot list, how to take decent photos on your phone, and when it's worth booking a photographer.
Read the guide 6 min readWeb DesignA worked before-and-after of a typical contact form, plus the field types, spam settings and follow-up that turn a form into actual enquiries.
Read the guide 6 min readWeb DesignAs many as you have real things to say, which for most local service businesses lands between 5 and 15. A page-by-page method for working out your own number.
Read the guide 4 min readWeb DesignThe five things that slow down most small business sites, in the order we usually find them, and how to read PageSpeed Insights without losing your mind.
Read the guide 6 min readWeb DesignYour customers are mostly looking at your site on a phone, often one-handed. Designing for that changes your header, buttons and forms, and a five-minute test on your own phone shows what to fix first.
Read the guide 6 min readGet in touch
Our team in Ballina builds websites, runs SEO and social media, and handles branding and photography for businesses across the Northern Rivers and Australia.