Resources Guides
Social Media Guides
Practical social media for local businesses: what to post, Reels, captions, Meta Business Suite, ads on a small budget and when to outsource.
Practical social media for local businesses: what to post, Reels, captions, Meta Business Suite, ads on a small budget and when to outsource.
When the owner, the manager and the casual all make posts, the feed starts to look like three businesses. Six templates and a one-page rule sheet fix most of it.
Read the guide 5 min readSocial MediaBeing everywhere badly is worse than being in two places well. Four questions show which platform to drop, and a half-hour exit stops it looking like you've closed down.
Read the guide 4 min readSocial MediaGeneric content calendars are full of National Donut Day. A useful one is built from your town's actual year: holidays, weather, events and the weeks when nobody's around.
Read the guide 5 min readSocial MediaVenues don't need more posts. They need posts that answer one question: why should I come in this week? What to post each week, when to post it, and how to shoot food that makes people book.
Read the guide 5 min readSocial MediaMost small giveaways need no permit at all, but some do, and the thresholds changed. The state permit thresholds, Instagram's own rules and a draw method you can defend, all on one page.
Read the guide 6 min readSocial MediaA customer's photo of your work is great marketing, but it's still their photo. A clear request, a proper credit and a simple record of the yes mean reposting never comes back to bite.
Read the guide 6 min readSocial MediaIn a regional town, LinkedIn isn't about going viral. It's about being the name that comes to mind when a referrer gets asked. A tidy profile, one useful post a week and steady contact with referrers will do that in under an hour.
Read the guide 5 min readSocial MediaPosts on your Google profile reach people who are already searching for you. Start from one photo, write a short Google version and a chattier social one, and you cover both without doubling the work.
Read the guide 5 min readSocial MediaTradies have the best content of any small business and the least time to post it. A few photos on site and one short session a week is enough to keep a trade feed going.
Read the guide 5 min readSocial MediaOutsourcing social media suits some businesses and is a waste of money for others. Tally what DIY really costs in hours, then check the signs that it does or doesn't make sense for you.
Read the guide 5 min readSocial MediaThe angry comment is rarely what damages a business. The reply is. Answer real customers calmly and in public, handle trolls differently, and hide or delete only when it's fair.
Read the guide 6 min readSocial MediaFollower count is the number everyone watches and the one that tells you least. Reach, saves, shares and link clicks say far more, and a 15-minute monthly check is enough to track them.
Read the guide 6 min readGet in touch
Our team in Ballina builds websites, runs SEO and social media, and handles branding and photography for businesses across the Northern Rivers and Australia.