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SEO Guides
Search engine optimisation for small and local businesses: Google Business Profile, reviews, service and location pages, technical SEO and honest timeframes.
Search engine optimisation for small and local businesses: Google Business Profile, reviews, service and location pages, technical SEO and honest timeframes.
Most small online stores try to rank product pages and ignore the category pages that actually win searches. Put the effort into categories first, and avoid the technical traps that undo it.
Read the guide 7 min readSEOA good SEO report answers one question: is this bringing in more customers? Everything else is either evidence for that answer or filler, and a few questions to your provider will tell you which.
Read the guide 5 min readSEOIf most of your work starts with a phone call, your analytics is probably missing most of your leads. One of three levels of call tracking will fix that, depending on how much detail you need.
Read the guide 6 min readSEOLocal Services Ads get pitched to Australian tradies a lot. We cover where they actually stand in late 2026, how the screening works and what to do in the meantime.
Read the guide 6 min readSEOA walk through a Google Ads search campaign in the order you'll meet the settings, with the defaults a local business should change and why.
Read the guide 7 min readSEOAds are a tap you can turn on next week. SEO is a garden that takes a season. New businesses usually start with ads, established ones lean on SEO, and five questions settle where your money goes first.
Read the guide 6 min readSEOMost rankings lost in a rebuild are lost through skipped steps, not bad luck. Crawl the old site, map every redirect, carry over what ranks, and keep checking for three months after launch.
Read the guide 5 min readSEOThere's no Google penalty for duplicate content, but copied text still costs you. Google shows one version and hides the rest, so a page in your own words is the one that gets seen.
Read the guide 4 min readSEOInternal links cost nothing, take minutes and help both customers and Google find your important pages. Write descriptive link text, point every post at a service page, and keep it up with a 30-minute monthly routine.
Read the guide 5 min readSEOFour things to get right on every image before it goes on your website, in the order to do them, with good and bad alt text examples.
Read the guide 5 min readSEOWe pull apart a typical SEO sales email line by line, then cover the contract and reporting red flags to check before you sign anything.
Read the guide 5 min readSEOBlogging helps when it answers questions your customers actually ask. For most small businesses, though, the better first move is fixing the service pages.
Read the guide 5 min readGet in touch
Our team in Ballina builds websites, runs SEO and social media, and handles branding and photography for businesses across the Northern Rivers and Australia.