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SEO Guides
Search engine optimisation for small and local businesses: Google Business Profile, reviews, service and location pages, technical SEO and honest timeframes.
Search engine optimisation for small and local businesses: Google Business Profile, reviews, service and location pages, technical SEO and honest timeframes.
You don't need 300 directory listings. You need about a dozen good ones, all saying exactly the same thing. Google, Apple and Bing come first, then a short list of Australian directories and your industry bodies.
Read the guide 5 min readSEOThe links that help a local business rank are usually ones you already have a right to. Start with suppliers, associations, sponsorships and local media, and delete the bulk link offers on sight.
Read the guide 6 min readSEOMonths, not weeks, and it depends. What actually changes the timeline, what the first year usually looks like, and how to spot someone overpromising.
Read the guide 5 min readSEOLCP, INP and CLS in everyday terms, the current pass marks, where to find your real numbers, and the fixes that usually work on small business sites.
Read the guide 5 min readSEOThe technical checks that matter on a 10 to 50 page business website, how to run each one with free tools, and what to do about what you find.
Read the guide 6 min readSEOA plain-English guide to LocalBusiness schema: what it does and doesn't do, an annotated example, and the Yoast SEO settings that produce it.
Read the guide 6 min readSEONot on Google for your name is a different problem from page four for your services. A step-by-step check, in the order we run it.
Read the guide 6 min readSEOFormulas, real rewrites, sensible lengths, why Google sometimes ignores what you wrote, and where to set it all in Yoast SEO.
Read the guide 5 min readSEOWe set up Search Console on every site we build. How to set it up properly, and the 20-minute check worth doing on the first week of every month.
Read the guide 6 min readSEOYou don't need a $200-a-month tool to find the words your customers use. The free, afternoon-sized method we use, and how to turn it into a page plan.
Read the guide 6 min readSEOA page about everything ranks for nothing. Why each service you want work from deserves its own page, and the nine-part structure we build them on.
Read the guide 6 min readSEOFifteen copies of the same page with the suburb swapped is a doorway page. A location page earns its place with a real base, real local jobs or something that differs there, and it should read like it.
Read the guide 7 min readGet in touch
Our team in Ballina builds websites, runs SEO and social media, and handles branding and photography for businesses across the Northern Rivers and Australia.