Resources Guides
Graphic Design Guides
Print and graphic design explained: file formats, flyers, signage, menus, packaging and print-ready artwork.
Print and graphic design explained: file formats, flyers, signage, menus, packaging and print-ready artwork.
Packaging has to look good, fit the container, survive the printer and carry the right information. Tackling those in the right order saves costly reprints, and we link to the official labelling rules along the way.
Read the guide 6 min readGraphic DesignA menu has to be read in dim light by hungry people in a hurry, then updated every time a supplier changes a price. Good menu design handles both: easy to scan at the table and quick to update from a master file.
Read the guide 6 min readGraphic DesignMost infographics are a poster of loosely related facts with icons. A good one makes a single point worth visualising, and it still reads on a phone.
Read the guide 5 min readGraphic DesignWe're a design agency and we tell clients to use Canva. Just not for everything: it earns its keep on day-to-day posts and small jobs, falls short on logos, print and long documents, and stays on-brand with a proper Brand Kit.
Read the guide 5 min readGraphic DesignYour ute is the ad you pay for once and park outside every job. What to put on it, where it goes on each panel, and when a wrap is worth it over decals.
Read the guide 5 min readGraphic DesignA sign has a few seconds to work. How to work out your viewing distance, cut the words, pick colours that hold up outdoors and test it before you pay for fabrication.
Read the guide 5 min readGraphic DesignMost annual reports get flicked, not read. Designing in layers means a reader who only skims headings and captions still gets the important parts.
Read the guide 6 min readGraphic DesignBleed, crop marks, safe zones and resolution explained in plain English, with the checks we run before any file goes to a printer.
Read the guide 6 min readGraphic DesignThe fastest way to a finished design is feedback that describes problems instead of prescribing fixes. Rewrites of common real-world comments show how to do it.
Read the guide 5 min readGraphic DesignMost wasted design rounds trace back to a brief that left out one thing. A one-page brief covering the right points avoids most of them, and the filled-in example is yours to copy.
Read the guide 6 min readGraphic DesignWhite text on your bright orange button probably fails. Checking your brand colours against the accessibility standard is quick with real numbers, and a failing colour can often be fixed by adding one accessible shade.
Read the guide 5 min readGraphic DesignYou don't need to become a type nerd. You need a handful of rules, some real numbers, and the confidence to say no to the novelty font.
Read the guide 5 min readGet in touch
Our team in Ballina builds websites, runs SEO and social media, and handles branding and photography for businesses across the Northern Rivers and Australia.