Resources Guides
Social Media Guides
Practical social media for local businesses: what to post, Reels, captions, Meta Business Suite, ads on a small budget and when to outsource.
Practical social media for local businesses: what to post, Reels, captions, Meta Business Suite, ads on a small budget and when to outsource.
A small ad budget can teach you a lot, as long as you ask it a small question. Pick one objective, one audience and one offer, then give it long enough that the results mean something.
Read the guide 7 min readSocial MediaThe Boost button is a cut-down ad tool with fewer choices. It's fine for getting a good post in front of more locals, and the wrong choice when you need bookings or sales.
Read the guide 6 min readSocial MediaMost businesses use Meta Business Suite to post and nothing else. The inbox, automations, moderation tools and insights are where the real time savings are.
Read the guide 5 min readSocial MediaA practical four-hour routine for planning, shooting, writing and scheduling a month of social posts, so you stop posting in a panic at 9pm.
Read the guide 6 min readSocial MediaFive real-world caption rewrites, a simple structure you can reuse, and the habits that make business captions sound like a press release.
Read the guide 5 min readSocial MediaInstagram now caps posts at five hashtags and says they don't drive reach. What they're still useful for, and what to do with the effort you used to spend on them.
Read the guide 5 min readSocial MediaYou don't need a camera crew. You need a window, a cheap mic, a clean first two seconds and captions on screen. With those, Reels filmed on your phone look like you meant it.
Read the guide 6 min readSocial MediaThree posts, a handful of stories and a reel every week or two. What each one is for, when to do it, and how to fit it into about two hours a week.
Read the guide 5 min readSocial MediaYou have more to post than you think. Prompts tied to things that already happen in your business every week, with example posts for each.
Read the guide 6 min readSocial MediaOrganic reach is mostly gone, but your customers may not be. A plain decision guide: keep Facebook active, cross-post from Instagram, or let it idle properly.
Read the guide 5 min readGet in touch
Our team in Ballina builds websites, runs SEO and social media, and handles branding and photography for businesses across the Northern Rivers and Australia.