Local SEO and Google Business Profile

Local SEO and Google Business Profile

When someone searches for a service “near me”, Google shows a map with three businesses before any website. Getting into that map pack depends on your Google Business Profile, your reviews and how consistently your business details appear across the web.

We set up and tidy Google Business Profiles, fix the listings that point customers to old phone numbers and addresses, and connect your profile to a website built to support it. Our own profile carries 40 five-star Google reviews.

01.

Profile Setup

We create or claim your Google Business Profile and fill in every field that matters: categories, services, service areas, hours, photos and a description written for your customers.

02.

Citations and Consistency

Your name, address and phone number need to match everywhere they appear. We find and fix the directory listings that disagree, so Google trusts your details.

03.

Reviews

Reviews are one of the biggest map pack factors. We set up a simple way to ask happy customers for a review and show you how to reply to every review, good or bad.

04.

Location Pages

A strong profile works best with a website that backs it up. Cleaning for Good has pages for Ballina, Mullumbimby, Ocean Shores and Lennox Head, and Lippett Lawns was written for Lismore, Goonellabah, Casino and Ocean Shores.

05.

Local Signals

Structured data, consistent contact details, a map and local content on your site help Google connect your website with your profile and your area.

06.

Pricing

Google Business Profile and local SEO setup starts from $450 + GST. Ongoing SEO, including local content and reporting, starts from $750 a month + GST.

Websites built for local search

May 2025

Cleaning for Good

Byron Bay Web Design

Lippett Lawns

Lismore Web Design

Feb 2025

Cochrane Brothers

Grafton Web Design

Feb 2025

Ultimate Building & Pest

Tweed Coast Web Design

May 2025

Ballina Tippers

Ballina Web Designer

March 2025

Tallowood Carpentry

Lennox Head Web Design

What a setup includes

  1. Check. We review your profile, your competitors in the map pack and your listings across the web.
  2. Set up. We claim or create the profile and complete it properly.
  3. Clean up. We correct listings with old or inconsistent details.
  4. Connect. We make sure your website supports your profile, with clear contact details and local pages.
  5. Hand over. We show you how to post updates and request reviews, so it keeps working.

Local SEO and Google Maps questions

It is the free listing that appears on Google Maps and in the map results when people search for local businesses. It shows your reviews, hours, phone number, photos and directions, and for many local searches it is the first thing a customer sees, before your website.

Setup starts from $450 + GST. If your profile needs ongoing work, such as regular posts, local content and monthly reporting, that is part of our SEO service from $750 a month + GST.

It is usually one of a handful of things: the profile is unverified or half finished, the main category is wrong, your details disagree across directories, or competitors simply have more reviews. Distance matters too, which is why a Lismore search tends to show Lismore businesses first. Our check finds which ones apply to you.

A service area business can list the areas it covers, and location pages on your website help Google understand where you work. The map pack still favours businesses close to the searcher, so towns further away usually take longer and lean more on your website than your profile.

If customers don’t come to you, Google expects you to hide the address and list service areas instead. That is the right setup for most Northern Rivers trades and mobile services. We set it up correctly so you stay eligible for the map without publishing your home address.

Ask every happy customer, at the moment they are happiest, with a direct link that takes them straight to the review box. We set up the link and a simple routine for asking. Google does not allow paying or rewarding people for reviews, so we keep it straightforward.

Yes. The profile wins the click, but your website often wins the decision, and Google uses it to confirm what you do and where. Cleaning for Good has pages for Ballina, Mullumbimby, Ocean Shores and Lennox Head that give its profile something solid to point to.

Get in touch

Get your business on the map

Send us your business name and the towns you work in. We’ll check your profile and listings and tell you what needs fixing first.

Related services: SEO, AI search optimisation and web design.