Yamba social media

Social Media Marketing Yamba

Most of Yamba’s customers decide to come long before they arrive. They follow accounts, save posts and send them to friends while planning a holiday from Brisbane, Sydney or inland. Accommodation, cafes, surf schools and fishing charters that show up in those feeds get booked first.

We’re a team of five in Ballina, a little over an hour up the coast. Our tourism work includes a large lifestyle library for Discover Ballina and hotel photography for the Ramada Hotel.

01.

Inspire the Trip

Holiday makers want to picture themselves there: the room with the view, the breakfast, the break at sunrise. We create content that sells the experience, so people save your posts and come back to them when it’s time to book.

02.

A Tourism Image Library

For Discover Ballina we sourced talent, art directed and produced a large lifestyle library used across Ballina Council’s marketing. A bank of images like that keeps a tourism feed full right through the year.

03.

Rooms and Facilities

We photographed the Ramada Hotel in Ballina to match a light, coastal website. Accommodation posts work best when the photos are this consistent, so guests know exactly what they’re getting.

04.

Seasonal Ads

Yamba is busy at holiday time and quiet in between. Paid campaigns across the major platforms can fill the shoulder seasons by reaching people in the cities your guests come from, and we develop and manage them.

05.

Instagram Plus Facebook

Younger travellers plan on Instagram and many families still check Facebook. Packages cross-post from Instagram to Facebook as standard, and we’ll advise where a paid push is worth it because unpaid Facebook reach is limited.

06.

Pricing

Social media management for Yamba businesses starts from $650 a month + GST. Accommodation or food shoots start from $495 for a 2-hour shoot + GST, and seasonal ad budgets are set with you.

Tourism and hospitality content

2019

Discover Ballina

Ballina Photography

2020

Ramada Hotel

Website / Photography

2020

Beef & Beach

Byron Bay Web Design

2021

Mumbai Masala

Photography

2021

Lennox Hotel

Lennox Head Photography

Ongoing

Bake My Life

Ballina Branding & Photography

April 2025

Uber Eats

Ballina Photography

Yamba social media questions

Management starts from $650 a month + GST. Seasonal businesses usually need the most effort in the lead-up to school holidays and summer, so we plan content around when your guests actually book rather than spreading it evenly. Accommodation or venue shoots start from $495 for a 2-hour shoot + GST.

Yes. We’ve shot the Ramada Hotel in Ballina, restaurants, and the menu at The Lennox Hotel. We photograph with your social channels in mind, so rooms, views and plates work in square and vertical formats as well as on your website.

They follow accounts, save posts and send them to friends while planning from Brisbane, Sydney or inland, then check Google Maps and reviews before booking. More of them now ask ChatGPT or read Google AI Overviews too. A strong feed plus a well-kept Google Business Profile covers most of that journey.

Build a library. For Discover Ballina we sourced talent, art directed and produced a large lifestyle library used across Ballina Council’s marketing. One well-planned shoot in good light can fill a tourism feed through the quiet months, when you most need people thinking about their next trip.

Both. Younger travellers and couples plan on Instagram, while many families and grey nomads still check Facebook. Our packages cross-post from Instagram to Facebook as standard, so one set of content covers both without extra work.

Easily. Planning and approvals run by phone, email and video call, and when fresh content is needed we make the trip south count by shooting rooms, food, activities and the town in one long session. Social media is one of the services that suffers least from distance.

Yes. Social posts send people to your website, so it needs to load quickly and make booking simple. We build sites on WordPress with Elementor from $3,000 + GST, each with SEO foundations plus Google Analytics and Search Console setup, so you can see where your visitors come from.

Get in touch

Get Yamba on their holiday list

Tell us about your guests, when they come and where they travel from. We’ll suggest content and campaigns to bring more of them to Yamba.

Social media nearby: Grafton, Evans Head and Yamba area page.