Resources Guides
Branding Guides
Building a brand that works everywhere: logos, style guides, naming, trade marks, colour, voice and rebrands.
Building a brand that works everywhere: logos, style guides, naming, trade marks, colour, voice and rebrands.
A step by step look at how a logo project runs, what you'll be asked for at each stage, and how many rounds of changes are reasonable.
Read the guide 5 min readBrandingBefore you print anything, run your shortlist of names through these checks in this order. It takes an afternoon and can save you a forced rebrand.
Read the guide 6 min readBrandingA style guide only works if the sign writer, the web developer and the person doing your socials actually open it. That means a handful of sections that matter, kept short enough to get used, with a minimum version if you're starting small.
Read the guide 6 min readBrandingColour meaning gets all the attention, but most brand colour problems are practical: unreadable buttons, logos that print muddy, and palettes with no plan for how much of each to use.
Read the guide 5 min readBrandingMost businesses that think they need a rebrand actually need a refresh. Five questions settle which one you're facing, and the real cost of each shows up once you count everything with your logo on it.
Read the guide 6 min readBrandingA logo, a visual identity and a brand are three different jobs. Knowing which one you're being quoted for makes comparing designers much easier.
Read the guide 6 min readGet in touch
Our team in Ballina builds websites, runs SEO and social media, and handles branding and photography for businesses across the Northern Rivers and Australia.