Resources

Practical Guides for Small Business

Straight answers on websites, search, AI search, social media, branding and design, written by our team in Ballina from the work we do for businesses across the Northern Rivers and Australia.

WordPress

WordPress security for business owners

Most WordPress hacks come through the same few doors. Updates, strong logins, offsite backups and decent hosting close most of them, and you can work through the list in order without becoming a security expert.

Read the guide 6 min read
WordPress

The WordPress plugins we install on almost every site

Not a top-20 list. These are the six or seven jobs every business WordPress site needs a plugin for, and what we look for in each one.

Read the guide 6 min read
WordPress

How many WordPress plugins is too many?

Plugin count is the wrong thing to worry about. Quality, overlap and upkeep are what break sites, and our ten-question checklist catches a bad plugin before it's installed.

Read the guide 5 min read
WordPress

WordPress.com vs WordPress.org: the difference that trips people up

Same name, different products. WordPress.com is a hosted subscription and WordPress.org is software you own, and four quick checks tell you which one your business is on.

Read the guide 5 min read
WordPress

Is WordPress still the right choice for small business?

WordPress gives you ownership and room to grow, but it comes with upkeep. Six questions show whether it suits your business, and five situations where a builder like Squarespace or Shopify is the better call.

Read the guide 6 min read
Elementor

Handing over an Elementor site: what clients should get

Launch day isn't the end of a website project. The handover decides whether you can actually run the site. A checklist of what you should walk away with.

Read the guide 5 min read
Elementor

Elementor AI: useful bits and where to be careful

Elementor's AI tools are good at first drafts, fiddly CSS and image clean-up. They're bad at knowing your business. A practical sorting of the two.

Read the guide 5 min read
Elementor

Elementor landing pages for Google Ads

Sending ad clicks to your homepage wastes money. How we build a fast, focused Elementor landing page and track every enquiry it produces.

Read the guide 6 min read
Elementor

Custom CSS in Elementor without making a mess

Custom CSS scattered across 40 widgets is one of the hardest things to untangle on an Elementor site. Where it should go, and when not to use it.

Read the guide 5 min read
Elementor

Accessibility in Elementor builds

Elementor can produce accessible pages, but its defaults won't do it for you. The settings and widget gotchas we check on every build.

Read the guide 6 min read
Elementor

Updating Elementor safely

Most Elementor update disasters start with clicking update all on a live site with no backup. The backup, staging, update order and rollback routine we use instead.

Read the guide 5 min read
Elementor

Will your hosting cope with Elementor?

A spinning editor, a white screen or a page that won't save is often the host, not Elementor. The current requirements, and a five-minute check of your own setup.

Read the guide 6 min read

Get in touch

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Our team in Ballina builds websites, runs SEO and social media, and handles branding and photography for businesses across the Northern Rivers and Australia.