Straight answers on websites, search, AI search, social media, branding and design, written by our team in Ballina from the work we do for businesses across the Northern Rivers and Australia.
A redesign is the best chance you'll get to clear out years of clutter. Clear the technical junk first, then use a one-spreadsheet content audit, with clicks and accuracy for every page, to decide what stays.
Read the guide 4 min readWordPressMoving hosts goes wrong in the same few ways every time. A nine-step order of operations avoids them, from listing everything the old host provides to keeping it for two weeks after the switch.
Read the guide 6 min readWordPressFour kinds of caching, what each one actually does, and why the thing that makes your site fast is also the most likely reason your form stopped working.
Read the guide 6 min readWordPressUpload sizes, WebP and AVIF, compression, alt text that helps people, and how to tidy a media library that's grown out of control.
Read the guide 6 min readWordPressMost blog posts aren't read, they're scanned. Clear headings, short paragraphs and real lists give a scanning reader somewhere to stop, as a before-and-after hot water post shows.
Read the guide 5 min readWordPressYoast SEO works out of the box, but the defaults aren't tuned for a local business. These are the settings we change, in the order we change them, from the first-time configuration to the Yoast box on each page.
Read the guide 7 min readWordPressA staging site lets you test changes without breaking the real thing. The tricky part is getting those changes back to live without losing orders and enquiries.
Read the guide 5 min readWordPressIf your contact form has gone quiet, the problem may not be your marketing. WordPress email often fails by default, and sending through a proper mail service with SPF, DKIM and DMARC set up fixes delivery for good.
Read the guide 6 min readWordPressMost small business sites have too many Administrators. Most staff and contractors only need Editor or Author access, and a six-step checklist covers what to remove when someone leaves.
Read the guide 5 min readWordPressUpdates are the single best thing you can do for a WordPress site, and the most common way people break one. Our client-site routine starts with a fresh backup and takes 15 to 30 minutes.
Read the guide 5 min readWordPressMost people discover their backup doesn't work on the day they need it. A working setup means offsite copies, two weeks of history, files plus database, and a test restore that takes under an hour.
Read the guide 5 min readWordPressYour site is redirecting to a casino, or Google says it's dangerous. A minute-by-minute plan for the first hour: confirm it, call the right people, change every password, restore carefully, then find the hole.
Read the guide 6 min readGet in touch
Our team in Ballina builds websites, runs SEO and social media, and handles branding and photography for businesses across the Northern Rivers and Australia.
