Straight answers on websites, search, AI search, social media, branding and design, written by our team in Ballina from the work we do for businesses across the Northern Rivers and Australia.
A customer's photo of your work is great marketing, but it's still their photo. A clear request, a proper credit and a simple record of the yes mean reposting never comes back to bite.
Read the guide 6 min readSocial MediaPosts on your Google profile reach people who are already searching for you. Start from one photo, write a short Google version and a chattier social one, and you cover both without doubling the work.
Read the guide 5 min readSocial MediaIn a regional town, LinkedIn isn't about going viral. It's about being the name that comes to mind when a referrer gets asked. A tidy profile, one useful post a week and steady contact with referrers will do that in under an hour.
Read the guide 5 min readSocial MediaTradies have the best content of any small business and the least time to post it. A few photos on site and one short session a week is enough to keep a trade feed going.
Read the guide 5 min readSocial MediaOutsourcing social media suits some businesses and is a waste of money for others. Tally what DIY really costs in hours, then check the signs that it does or doesn't make sense for you.
Read the guide 5 min readSocial MediaThe angry comment is rarely what damages a business. The reply is. Answer real customers calmly and in public, handle trolls differently, and hide or delete only when it's fair.
Read the guide 6 min readSocial MediaFollower count is the number everyone watches and the one that tells you least. Reach, saves, shares and link clicks say far more, and a 15-minute monthly check is enough to track them.
Read the guide 6 min readSocial MediaA small ad budget can teach you a lot, as long as you ask it a small question. Pick one objective, one audience and one offer, then give it long enough that the results mean something.
Read the guide 7 min readSocial MediaThe Boost button is a cut-down ad tool with fewer choices. It's fine for getting a good post in front of more locals, and the wrong choice when you need bookings or sales.
Read the guide 6 min readSocial MediaMost businesses use Meta Business Suite to post and nothing else. The inbox, automations, moderation tools and insights are where the real time savings are.
Read the guide 5 min readSocial MediaA practical four-hour routine for planning, shooting, writing and scheduling a month of social posts, so you stop posting in a panic at 9pm.
Read the guide 6 min readSocial MediaInstagram now caps posts at five hashtags and says they don't drive reach. What they're still useful for, and what to do with the effort you used to spend on them.
Read the guide 5 min readGet in touch
Our team in Ballina builds websites, runs SEO and social media, and handles branding and photography for businesses across the Northern Rivers and Australia.
