Straight answers on websites, search, AI search, social media, branding and design, written by our team in Ballina from the work we do for businesses across the Northern Rivers and Australia.
Formulas, real rewrites, sensible lengths, why Google sometimes ignores what you wrote, and where to set it all in Yoast SEO.
Read the guide 5 min readSEOYou don't need a $200-a-month tool to find the words your customers use. The free, afternoon-sized method we use, and how to turn it into a page plan.
Read the guide 6 min readSEOFifteen copies of the same page with the suburb swapped is a doorway page. A location page earns its place with a real base, real local jobs or something that differs there, and it should read like it.
Read the guide 7 min readSEOA page about everything ranks for nothing. Why each service you want work from deserves its own page, and the nine-part structure we build them on.
Read the guide 6 min readSEOThe businesses with hundreds of reviews aren't luckier. They ask every customer, at the right moment, with a link that takes two taps. Set up that system, and steer clear of the review tricks that breach Google's rules and Australian consumer law.
Read the guide 6 min readSEOEvery field in your Google Business Profile, in the order we fill them in for clients, with the rules Google actually enforces and the mistakes we fix most often.
Read the guide 8 min readSEOWhy you show up on the map in one town and vanish in the next, how the map pack differs from normal results, and which parts of local ranking you can actually influence.
Read the guide 6 min readSocial MediaBeing everywhere badly is worse than being in two places well. Four questions show which platform to drop, and a half-hour exit stops it looking like you've closed down.
Read the guide 4 min readSocial MediaWhen the owner, the manager and the casual all make posts, the feed starts to look like three businesses. Six templates and a one-page rule sheet fix most of it.
Read the guide 5 min readSocial MediaGeneric content calendars are full of National Donut Day. A useful one is built from your town's actual year: holidays, weather, events and the weeks when nobody's around.
Read the guide 5 min readSocial MediaVenues don't need more posts. They need posts that answer one question: why should I come in this week? What to post each week, when to post it, and how to shoot food that makes people book.
Read the guide 5 min readSocial MediaMost small giveaways need no permit at all, but some do, and the thresholds changed. The state permit thresholds, Instagram's own rules and a draw method you can defend, all on one page.
Read the guide 6 min readGet in touch
Our team in Ballina builds websites, runs SEO and social media, and handles branding and photography for businesses across the Northern Rivers and Australia.
