Straight answers on websites, search, AI search, social media, branding and design, written by our team in Ballina from the work we do for businesses across the Northern Rivers and Australia.
AI Overviews have been in Australian Google results since October 2024. They've changed some things for small businesses and not others, and knowing which tells you where to focus.
Read the guide 6 min readAI SearchGEO, AEO, LLMO: the acronyms keep coming. Most generative engine optimisation is ordinary SEO with a new label, and we sort the advice that holds up from the offers to walk away from.
Read the guide 6 min readAI SearchYou don't need a paid tool to find out whether AI assistants mention your business. A 30 minute monthly test, using our prompts and a simple record sheet, will tell you.
Read the guide 6 min readAI SearchWhen someone asks an AI tool for a good electrician in Ballina, where does the answer come from? A plain English explanation of how AI search works and what it means for local businesses.
Read the guide 7 min readSEOMost small online stores try to rank product pages and ignore the category pages that actually win searches. Put the effort into categories first, and avoid the technical traps that undo it.
Read the guide 7 min readSEOA good SEO report answers one question: is this bringing in more customers? Everything else is either evidence for that answer or filler, and a few questions to your provider will tell you which.
Read the guide 5 min readSEOIf most of your work starts with a phone call, your analytics is probably missing most of your leads. One of three levels of call tracking will fix that, depending on how much detail you need.
Read the guide 6 min readSEOLocal Services Ads get pitched to Australian tradies a lot. We cover where they actually stand in late 2026, how the screening works and what to do in the meantime.
Read the guide 6 min readSEOA walk through a Google Ads search campaign in the order you'll meet the settings, with the defaults a local business should change and why.
Read the guide 7 min readSEOAds are a tap you can turn on next week. SEO is a garden that takes a season. New businesses usually start with ads, established ones lean on SEO, and five questions settle where your money goes first.
Read the guide 6 min readSEOMost rankings lost in a rebuild are lost through skipped steps, not bad luck. Crawl the old site, map every redirect, carry over what ranks, and keep checking for three months after launch.
Read the guide 5 min readSEOThere's no Google penalty for duplicate content, but copied text still costs you. Google shows one version and hides the rest, so a page in your own words is the one that gets seen.
Read the guide 4 min readGet in touch
Our team in Ballina builds websites, runs SEO and social media, and handles branding and photography for businesses across the Northern Rivers and Australia.
