Straight answers on websites, search, AI search, social media, branding and design, written by our team in Ballina from the work we do for businesses across the Northern Rivers and Australia.
The fastest way to a finished design is feedback that describes problems instead of prescribing fixes. Rewrites of common real-world comments show how to do it.
Read the guide 5 min readGraphic DesignMost wasted design rounds trace back to a brief that left out one thing. A one-page brief covering the right points avoids most of them, and the filled-in example is yours to copy.
Read the guide 6 min readGraphic DesignWhite text on your bright orange button probably fails. Checking your brand colours against the accessibility standard is quick with real numbers, and a failing colour can often be fixed by adding one accessible shade.
Read the guide 5 min readGraphic DesignYou don't need to become a type nerd. You need a handful of rules, some real numbers, and the confidence to say no to the novelty font.
Read the guide 5 min readGraphic DesignFor some businesses a card is still the best marketing they'll do for under $100, and for others it's a box that sits in a drawer. Work out which you are, then design one worth keeping.
Read the guide 5 min readGraphic DesignMost flyers fail in the three seconds between the letterbox and the recycling bin. Designing one that survives is mostly a matter of editing, as the worked before and after shows.
Read the guide 5 min readGraphic DesignWhat each logo file is for, the full set you should get from your designer, and which file to send when a printer, signwriter or web developer asks for your logo.
Read the guide 6 min readGraphic DesignYour logo looks bright on screen and flat on the flyer. That's the gap between RGB and CMYK, and knowing what each one and Pantone mean tells you which file goes where.
Read the guide 5 min readAI SearchForty-odd checks across your website, Google profile, reviews, directories and content, ordered so the quick fixes come first.
Read the guide 5 min readAI SearchAI tools are already describing your practice to prospective patients, sometimes wrongly. You can check what they say and fix the sources without stepping outside AHPRA's advertising rules.
Read the guide 6 min readAI SearchCustomers are asking AI tools to pick a tradie for them. Before an AI will name you, it needs consistent evidence that you do the job in the customer's area.
Read the guide 6 min readAI SearchGA4 now has an AI Assistant channel, but it doesn't catch everything. Many AI visits still land in Referral, Direct or Unassigned, and a custom channel group counts them properly.
Read the guide 6 min readGet in touch
Our team in Ballina builds websites, runs SEO and social media, and handles branding and photography for businesses across the Northern Rivers and Australia.
