Straight answers on websites, search, AI search, social media, branding and design, written by our team in Ballina from the work we do for businesses across the Northern Rivers and Australia.
If you can't say who you're for and why you're different in one sentence, your website can't either. A formula, worked examples, and how to use it.
Read the guide 5 min readBrandingLogo quotes can range from the price of a pub lunch to the price of a used car. What each level includes, and how counting your touchpoints tells you which one to buy.
Read the guide 6 min readBrandingTrading under your own name is easy to start and hard to sell. A business name is the opposite. The right choice depends on whether you plan to hire, grow or one day sell.
Read the guide 5 min readBrandingBrands drift because nobody owns them and the right files are hard to find. Four simple systems keep yours looking like one business everywhere.
Read the guide 5 min readBrandingMost rebrands don't lose customers because of the new logo. They lose them through confusion, which a rollout calendar, a touchpoint checklist and a clear customer announcement prevent.
Read the guide 6 min readBrandingA consistent photo style does more for your brand than a new logo. Write it down in five lines, build the shoot around a shot list, and use one set of images everywhere.
Read the guide 6 min readBrandingBeing local is a real advantage for a regional business. Turning it into a lighthouse logo and a sunset gradient isn't. Use real places, people and detail that only your business could claim.
Read the guide 5 min readBrandingIf what you sell is advice, care or expertise, the product is invisible. People, process, plain language and well designed documents show clients who you are instead.
Read the guide 5 min readBrandingMost small business websites sound identical because they're written in the same safe corporate language. A few simple rules and some honest rewrites fix that.
Read the guide 5 min readBrandingA step by step look at how a logo project runs, what you'll be asked for at each stage, and how many rounds of changes are reasonable.
Read the guide 5 min readBrandingA registered business name doesn't stop anyone using your name. A trade mark can, if you check the register, pick the right classes and file before your signage goes up.
Read the guide 6 min readBrandingBefore you print anything, run your shortlist of names through these checks in this order. It takes an afternoon and can save you a forced rebrand.
Read the guide 6 min readGet in touch
Our team in Ballina builds websites, runs SEO and social media, and handles branding and photography for businesses across the Northern Rivers and Australia.
