Straight answers on websites, search, AI search, social media, branding and design, written by our team in Ballina from the work we do for businesses across the Northern Rivers and Australia.
Internal links cost nothing, take minutes and help both customers and Google find your important pages. Write descriptive link text, point every post at a service page, and keep it up with a 30-minute monthly routine.
Read the guide 5 min readSEOFour things to get right on every image before it goes on your website, in the order to do them, with good and bad alt text examples.
Read the guide 5 min readSEOWe pull apart a typical SEO sales email line by line, then cover the contract and reporting red flags to check before you sign anything.
Read the guide 5 min readSEOBlogging helps when it answers questions your customers actually ask. For most small businesses, though, the better first move is fixing the service pages.
Read the guide 5 min readSEOYou don't need 300 directory listings. You need about a dozen good ones, all saying exactly the same thing. Google, Apple and Bing come first, then a short list of Australian directories and your industry bodies.
Read the guide 5 min readSEOThe links that help a local business rank are usually ones you already have a right to. Start with suppliers, associations, sponsorships and local media, and delete the bulk link offers on sight.
Read the guide 6 min readSEOMonths, not weeks, and it depends. What actually changes the timeline, what the first year usually looks like, and how to spot someone overpromising.
Read the guide 5 min readSEOLCP, INP and CLS in everyday terms, the current pass marks, where to find your real numbers, and the fixes that usually work on small business sites.
Read the guide 5 min readSEOA plain-English guide to LocalBusiness schema: what it does and doesn't do, an annotated example, and the Yoast SEO settings that produce it.
Read the guide 6 min readSEOThe technical checks that matter on a 10 to 50 page business website, how to run each one with free tools, and what to do about what you find.
Read the guide 6 min readSEONot on Google for your name is a different problem from page four for your services. A step-by-step check, in the order we run it.
Read the guide 6 min readSEOWe set up Search Console on every site we build. How to set it up properly, and the 20-minute check worth doing on the first week of every month.
Read the guide 6 min readGet in touch
Our team in Ballina builds websites, runs SEO and social media, and handles branding and photography for businesses across the Northern Rivers and Australia.
